Guru practices fair trade principles and is committed to creating clothing in an ethical, sustainable manner. We are a different kind of fashion business, giving our customers an alternative to fast fashion.
Guru collaborates with local artisans in Rajasthan from design to handmade production.
Guru's Upcycled Collection uses exquisite Vintage Indian saris. Upcycling is the process of converting discarded materials into something useful and in this case beautiful. Guru's Eco-Couture Collection uses and-of-the-roll fabric and is known for its prints and unique designs.
Founded 2 decades ago with the expressed desire to create apparel for Canadian women and to support Canadian boutiques contribute to the eco movement.
Guru is passionate to uphold fair trade practices and ensure opportunities to positively impact lives.